AbbVie Teams Up with Chicago Cubs to Strike Out Cancer
In a groundbreaking initiative, AbbVie, a leading pharmaceutical company headquartered in Chicago, has announced its partnership with the city’s beloved Chicago Cubs as part of an effort to raise awareness and funds in the battle against cancer. The new campaign, dubbed “Striking Out Cancer,” aims to leverage the excitement of Major League Baseball to support various cancer-focused charitable organizations, including Conquer Cancer, a foundation created by the American Society for Clinical Oncology (ASCO) dedicated to advancing cancer research and education.
Cubs’ Strikeouts Become a Force for Good
The campaign kicks off during the Cubs’ home game against the Cincinnati Reds, where AbbVie will donate an impressive $233 for each strikeout recorded by a Cubs pitcher during the 2025 regular season. This figure is particularly poignant, representing the estimate of 233 Americans diagnosed with cancer every hour, highlighting the urgent need for continued advancements in treatment and support for those affected by the disease.
Creating Impact Through Awareness
“Every strikeout this Chicago Cubs season is more than a statistic on the scoreboard—it is a step forward in supporting those living with and fighting cancer,” remarked Tracie Haas, AbbVie’s Senior VP of Corporate Affairs. This sentiment underscores the goal of the collaboration: to transform the power of sports into a significant force for social good. By connecting their contributions to the thrilling moments of a baseball game, AbbVie hopes to foster a deeper engagement and awareness of cancer advocacy within the community.
Out-of-Home Advertising Campaign
In addition to the Cubs partnership, AbbVie is also launching an extensive out-of-home advertising campaign throughout Chicago coinciding with the ASCO annual meeting. This major event is expected to attract around 50,000 attendees to the city, providing a prominent platform for AbbVie to showcase its commitment to developing innovative cancer treatments.
Innovative Advertising Initiatives
The advertising program will feature eye-catching placements on taxis, bus shelters, and billboards across the city. Each advertisement not only emphasizes AbbVie’s ongoing efforts in oncology but also celebrates the company’s local roots, promoting the message of “People. Passion. Possibilities.” For instance, one ad reads: “Innovating new treatments for cancer patients. From our home here in Chicago,” while another declares, “Pioneering cancer innovation. From Chicagoland to the world.”
The Broader Impact of the Initiative
AbbVie’s initiatives reflect a broader commitment to health advocacy and community engagement. With impactful partnerships like that of the Cubs and a strong advertising campaign during one of the largest gatherings of oncology professionals, the company is positioned not only to enhance its corporate image but also to play a vital role in the fight against cancer. The partnership amplifies the call for greater support and investment in cancer research, aligning the thrilling backdrop of baseball with a serious and much-needed dialogue about cancer awareness and education.
Looking Ahead
As the baseball season unfolds, every strikeout by a Cubs pitcher represents a potential lifeline for cancer patients and their families, emphasizing that in both sports and health, teamwork can make a meaningful difference. As AbbVie continues its work, it seeks not only to innovate in pharmaceuticals but also to catalyze a broader movement focused on hope and healing.
With initiatives like the “Striking Out Cancer” campaign, AbbVie is taking significant steps that resonate far beyond the baseball diamonds of Chicago. It is a bold reminder that communities can come together to support a crucial cause and that every action, no matter how small, can lead to monumental change in the lives of those affected by cancer.
